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Core elements
You will find in this section all the basics to build your collaterals – logotype, typefaces, colours…
It should give you a good overview of the brand spirit !
All these elements will be soon gathered in a Brand Guidelines.
Logotype
The logotype is the central element of our graphic system. It can be used alone, in combination with the signature of brand and in association with a service name, in the case of the label.
Clearspace around the logo is equal to half of the height of the D. There are few exceptions such as app icon or social icon.
The brand claim expresses the essentiality philosophy in each country. There is no global brand claim. Countries who have validated their brand claim have a logotype + claim block template. Countries who don’t have yet a brand claim may use a logotype alone. No translation is allowed. Should you have any additional questions, please contact your local Marketing team.
N.B: On all communication materials, we do not use the emblem anymore.
For outdoor display (bus shelters, 4/3 and large-format posters), the size of the brand signature is increased to ensure it is legible, including at a distance.
Logo should be Kaki on white backgrounds, and white on darker backgrounds.
We do not use the Kaki color logo on any solid colors.
Dacia Kaki is our main brand color. The logo should be used in that color as much as possible as long as visibility and readability allows it.
Our logo is designed to scale to small sizes on print and screen.
Smallest size: 100 pixels long on digital assets or 10mm long for printed assets.
Emblem
Dacia has a new emblem. It tells who we are : bold and essential.
This emblem is not available for the moment on the brand hub because his using is strongly restricted and must be validated upstream.
Our emblem is used for vehicles, retail, marking certain products, motion (e.g., TV tag), and certain digital applications (e.g., avatar, favicon). The emblem and logotype may not be used on the same element, but they can be used together in the same space.
Typefaces
Dacia Block Typeface
Typography provides a strong, unifying visual language that helps preserve consistency across all touch points of a brand.
Dacia has a unique brand typeface that conveys the brand personality.
It is called Dacia Block.
Dacia Block is a proprietary typeface designed specifically to personify the brand world and inspire strength. The font was developed with a full alphabet and alternate glyphs to animate the look & feel of messages.
The Dacia Block was designed in 6 different styles : Light – Regular – Bold in normal and extended width.
You may prefer using the extended version that conveys a robustness feeling.
DACIA BLOCK EXTENDED can be used to increase the impact of titles, taglines and main messages. The tight line spacing adds to this sense of strength, as for example in the price list table.
Read Typeface
The Jobbing typefaces are used for the remaining content: pitches, body copy, impressum, etc. Read is the Renault Group’s proprietary Jobbing font.
Note: both Dacia Block and Read fonts have been specifically designed for the company’s exclusive commercial and corporate applications. Any use for other means and/or outside the company is therefore strictly forbidden.
If you can’t install Dacia Block and Read fonts, you can use Arial for Stationery and Office Tools.
If any doubt, please contact the Design Direction: yannick.sicot@renault.com
Colors
Our primary colors help to make our identity standout. The brand’s main colour identity is principally Dacia Kaki.It is used with white, which must always be used liberally in communication material to ensure clear and open harmony.
Five secondary colours are also available to enrich the brand’s chromatic palette and add colourful notes to communication material (pullquotes, boxes, solid backgrounds, etc.)
To highlight important information, we use the orange. Orange and bright green are also used for suggesting technical features and calls-to-action.
Stationery and office tools
If you’re looking for letters with corporate header, forms used in dealerships, artwork files to print a folder or basic templates such as PowerPoint and Word templates, you’re at the right place !
Commercial templates
Lanyard
Office
You’ll find in this section some basic assets to brand your Dacia offices and spaces.
Mail signature
If you belong to the Dacia brand unit, or work in a dealership, this mail signature is made for you.
If you work with several brands, please use the Renault Group signature.
For dealer mail signature, it has been defined with the objective of having a single homogeneous system between the corporate and the network.
Powerpoint
It is always useful to have a clean PowerPoint template, ready to be used. Here it is !
4 templates are available :
- Template vehicle : presentation about car’s news
- Template lifestyle : presentation about the Brand
- Template corporate : presentation about brand & product datas
- Template The Dacia SandRiders : presentation about The Dacia SandRiders
Learning Guide
A distance learning document which gives a presentation of the vehicle and the main selling points.
Wall Paper
To highlight your screen, here you can find wall papers to show your proudness of being part.
Digital
This section provides an overview of the main guidelines for digital projects.
If you are a Renault Group designer and a Figma user, connect your design to our DESYRE libraries.
If your are not a designer and need UI guidelines to update digital projects, please read and share the content of the Digital section from this website or refers to our more detailed guidelines on our Dacia tokens library in Figma.
Figma plateform
If you’re a digital designer, you’ll find a complete guideline with more technical specifications and examples on the Figma platform.
You can access by following these steps :
1. Open this Figma link :
- Token library by DESYRE : [DAC/LIB] Tokens
- Components library by ONE : [DAC/LIB] ONE web components
2. The link will redirect you to Figma ‘Login/register’s page in your browser
3. Connect with your professional mail address / SSO
4. Now you can access to all contents from Renault Group Organization products and content on Figma
Tokens and components ready-to-use for :
Logo – favicon, emblem, full logo
Typo – all usages, by breakpoints (devices), all available sizes, line-height etc.
Color palette – all usages, by theme (light and dark mode)
GUI – components, variants, states for buttons, links, tabs, form controls etc.
GUI
Brand consistency is revealed in detail. When using these Dacia official GUI, we are building together a strong and coherent brand.
GUI components include buttons, links, tabs, forms, selectors, controls, cards and pushes.
Components library by ONE : [DAC/LIB] ONE web components
Website
The identity is based on visually strong titles and a lot of white space around. Let’s try to express our messaging with short titles to be as impacting and clear as possible.
Guidelines will come shortly.
CRM
The identity plays with strong titles and a good balance between white and Kaki. Here again, let’s try to keep texts short and clear.
E-Brochure
The e-brochure fits with our paperless ambition. The presentation of the document shows how to highlight in a modern and attractive way the specifities of a vehicle.
A master e-brochure is built for each new vehicle.
Press and event
From signage – flags and kakemono – to press release, badges and furniture references, you will find in this section communication tools to create you event and manage relationships with media and journalists.
Assets are still work in progress: this section will be updated by June the 15th.
Press Release
Here you will find a template of press release in two versions : Microsoft Word and Edge Pdf
Event
Here you can find materials to brand events. It includes note books, lanyards photocall and signage.
You will also find an audio kit event.
Motion and sounds
Some first sound & motion assets to help you develop your media material.
Intro/Outro Video
You’ll soon discover on this section the samples and artwork to build your Intro/Outro Video, as illustrated above.
Publishing
Dacia wants to be a digital brand. Pubishing is sometimes still a relevant solution in a few special cases. We present the relevant documents to you.
OOH
Other templates to be adapted in the respect of master templates.
Please contact Sarah Leouffre and Giovanni Costa for advertising validation.
You can also find an adaptation with partners’ logo.
Vehicle Marking
Car Stickers
Car stickers highlight the fact that the model is brand new and promote its name.
Retail
Here you can find materials to brand and animate the Points of Sale.
Retail Dresscode Network
The document below is exclusively dedicated to Dacia Brand.
It will allow you to strictly respect the Dacia Dress Code for the network Staff.
You are brand ambassadors to our prospects and clients. Your look is one of the ways you bring the brand to the customers, and we thank you for this.
Now your turn to adopt the Dacia dress code. Enjoy!
Please find linked our Dacia e-shop: dacia-eshop.com
Kit POS
The POS Kit is composed of :
- Kakemono
- A4 USP/AXS
- A4 Price
These components allow you to enhance the vehicles and their main specifications in dealers.
Badge Retail
Dimensions: 70 x 20 mm bright corners, based on PVC dark green thickness 0.7mm
Name and surname: Dacia Block Bold Font
Function: Dacia Block Regular
Fastening to the reverse by metal plate and double magnet, or pin.